![]() ![]() Raptis also promoted the giveaway on her Instagram page.įans of Baja Blast can follow in the footsteps of Dethridge for themselves next week. To further build excitement, Taco Bell gave away jars of Manic Panic’s limited-edition Baja Blast hair dye on its Facebook page via a contest that sold out in less than two days, says Castillo. For the “Dye Hard” campaign, Taco Bell specifically chose a male video-game player and a female hair artist so the campaign would appeal to both men and women. The popular Stratford, Ont.-based hair artist also promoted Dethridge’s striking transformation on her own Instagram account.ĭyeing hair every colour under the rainbow, from pastel pink to bright blue, has been a big trend over the past few years, particularly among Taco Bell’s millennial and Gen Z targets, says Castillo. ![]() Once his hair, beard and, yes, even his eyebrows were dyed a bright unnatural Baja-Blast-inspired teal by Raptis he posted about the transformation online. The Nova Scotia-based video game player started out with naturally bright-red hair and built anticipation by posting about his flight to Ontario to get his new ‘do on Twitter and Instagram. Earlier this month, hair artist Theodora Raptis dyed Matt Dethridge’s hair while he played a game on live-streaming video platform Twitch. To ensure the Baja Blast Canadian launch was unique, Taco Bell teamed up with two Canadian influencers. “We asked: ‘How can we make this a unique experience?’” “It’s more than just a drink, it’s a lifestyle,” says Veronica Castillo, director of marketing and R&D for Taco Bell Canada. ![]() Over the years, the drink has come and gone from stores, and that scarcity has helped the drink reach cult status. Since the lime-flavoured pop first came to Taco Bell stores in the U.S. Toronto’s Grip is supporting the social side, while MediaCom is handling media. To celebrate the Canadian launch, Edelman Canada is heading up the social-media heavy “Dye Hard” campaign, which gives die-hard fans the chance to get a “dye-hard” hairstyle. After Canadian fans were “very vocal on social channels,” Taco Bell Canada finally brought the bright-teal beverage here. Until recently, Mountain Dew’s Baja Blast was one of those products. Baja Blast first appeared in 2004 and was carried only by Taco Bell for a decade, but found its way to store shelves in 2014.Canadians are known for many things – being polite, loving maple syrup and lusting after products only available south of the border. This isn’t the first time the drink has seen a return the company brought it back during the summers of 20. Tell us what YOU'D do to get Baja Blast back on shelves by using #BringBajaBlastBack! /BEfXkJTMjC We’re always listening to DEW Nation and we’re excited to give them exactly what they’ve been craving.” “We were overwhelmed by all of the love we saw on social media and other channels, so we worked hard to bring back MTN DEW BAJA BLAST. “Summer’s Most Wanted flavor is back, and it’s all thanks to the tireless efforts of DEW Nation,” Chauncey Hamlett, senior director, marketing, MTN DEW said in a press release. Turns out, there was and the drink will officially be back on store shelves on April 23! Flickr | JeepersMedia The reemergence is thanks to fans of the tropical lime-flavored beverage, who flooded social media with the hashtag #BringBajaBlastBack after Mountain Dew promised its return if there was enough demand. Frosé sorbet? Check! Cute bathing suit? Check! And now that Mountain Dew announced the Baja Blast is returning, summer can officially begin. It may not feel like spring in most of the country yet, but that just means you still have more time to prepare for summer! Pool floats? Check.
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